photo of building block toys

Intuitive apps. Infinite possibilities.

Our mission is to empower the world's creatives with simple and powerful tools.

We believe the tools you use as an artist can make or break your creative flow. Experimentation is at the core of what we do - it should be fun and intuitive.

We are all artists.

At Generative Toys, we're passionate about helping artists at all levels achieve professional results. And we are all artists!

Our Tools



Noisedeck is a web-based video synth easy enough for anyone to use, yet powerful enough for professional workflows. Try it at, and tag your generative creations with #noisedeck!

About Us

Alex Ayars and Jess Hewitt

Alex Ayars (she/her, pictured left) is an artist and product-focused software developer with a passion for graphics. With over two decades of experience authoring tools at top Silicon Valley companies, she believes the tools we use should have a human touch.

Jess Hewitt (they/she, pictured right) is an accomplished cryptoartist and creative coder with a lifelong love of art and technology. Jess's creative workflow includes daily use of the Generative Toys tools.